Agronometrics users can view this chart with live updates here)Īlthough seasonality and geography also have a big impact on pricing, Mexican fruit appears to hold its own on the market. (Source : USDA Market News via Agronometrics. Prices by Origin 2019 (USD/LB) | Non-Organic Since the first prices for Mexican fruit were reported in 2013, their blueberries have earned an average premium of $0.30 USD/LB when compared to the overall market average. As supply has stabilized, consumers who can now maintain their blueberry purchasing habits throughout the year have been pouring more and more money into the category, making it one of the fastest-growing fresh produce items in the country.įrom what the data can tell us, Mexican fruit appears to be well-received by the markets. The biggest beneficiary of this massive change is retailers’ ability to sell this increasingly consistent supply to consumers. Mexico has definitely contributed to this increase, but it’s clearly not the only origin to do so. And as production has increased, coming ever closer to a steady year-round supply, prices have followed suit. However, the fundamentals remain the same, the laws of supply and demand still dictate price. Last year, the picture was very different the highest price the market saw during this time period was $5 USD/LB, maintaining pricing above $3.50 USD/LB for only four weeks around April, where in 2010, prices were above that threshold from January through mid-May.Ĭlearly, this is a new market. In 2010, a lack of supply pushed prices up to nearly $8 USD/LB, even holding pricing over $6 USD/LB for most of April. The effects on prices have been equally dramatic. Agronometrics users can view this chart with live updates here) Source: USDA Market News via Agronometrics. Chile has grown considerably, the U.S.’s production has evened out more, pushing more volume into April and May, and of course, Mexico is now a primary source through this time period. In 2010, the landscape for blueberries was very different from what it is today. (Source: USDA Market News via Agronometrics. In 2019, with 75 M lbs, they were the second-largest importer of fresh blueberries to the U.S., second only to Chile, but with Peru trailing closely behind Mexico. In 2010, they represented a mere blip on the map. The rise of Mexican blueberries in the U.S. Originally published on the NABC website on May 13, 2020.Īs Mexico's season just reached its peak, the opportunity lends itself to look a bit deeper at the origin in the U.S. Written by: Colin Fain of Agronometrics for the North American Blueberry Council (NABC).
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